Storytelling is the best way to appeal to both the logical part of the brain and the emotional part of the brain. Consider how many things you have bought with emotion that now collect dust in a closet and you can see the power emotion has over our decision making ability.

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Storytelling is the best way to appeal to both the logical part of the brain and the emotional part of the brain. Consider how many things you have bought with emotion that now collect dust in a closet and you can see the power emotion has over our decision making ability.

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