We think in the language of stories. It’s easier for our brain to process. That’s why watching a movie is easier than a science lecture. Don’t make your listeners work hard. They won’t if they don’t have to. Tell a story.

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We think in the language of stories. It’s easier for our brain to process. That’s why watching a movie is easier than a science lecture. Don’t make your listeners work hard. They won’t if they don’t have to. Tell a story.

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